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Don't ask why, know how.



Welcome to the Digital Lane Blog! I am so very happy you dropped by. My intention with this blog, and frankly with Digital Lane, is to help non-profit organizations and small businesses get beyond the why they need to market their products or services online, to the point where they know how to do so, and then succeed!


With Digital Lane your journey to understanding the does and don'ts of digital marketing, coincides with my journey as a student and a professional. Now, that does not mean that we are going into this blind. I have close to 20 years experience in social media and digital marketing. In my previous career I was often tasked with running my companies' social media accounts, I've also been the author of many different blogs, and have had an online presence for as long as someone could have an online presence. My goal is for my clients to feel just as comfortable online as I do. That way we can succeed together.


Chances are, if you are reading this, then you've already realized why it is important for your organization to have an online presence. But, if you need further proof here is a paraphrased list of the top 6 reasons why your business needs an online presence according to the fine people at Business Blogs:


  1. Consumers expect you to be online.

  2. Websites provide amazing return on investment (ROI).

  3. Increased accessibility - you are accessible 24/7.

  4. Potential to reach a far larger audience - the internet is worldwide.

  5. Easier to keep customers informed - websites are easily updated.

  6. Brand building is much easier.


The benefits of digital marketing are almost immeasurable. Whether you want better SEO. A newsletter campaign that drives your audience to your website. A new, or improved website. Improved or more dynamic branding. Or simply a stronger online presence, with the proper strategy, and using the right (often free) tools, Digital Lane can help you not only realize why it is important to market online, but also quickly help you understand how.


The first step in the process will be a consultation. This is a meet and greet, where we try and sort out your organization's goals, and what we can do to meet them. The next steps depend of course, on your needs. We could do a deep dive into a digital marketing plan or strategy that could be all inclusive, from SEO to hashtags, blog posts to analytics, or we can hyper focus on more specific needs. The possibilities are endless, the journey is yours. Digital Lane is here to help with all your digital marketing needs.


Going forward I hope to be less personal, and more helpful with my blog posts. I thought it important to express who I am, and what I have to offer. First impressions are important. So thank you again for stopping by, I hope I can be of help in the future.


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