Social Media Is On The Decline: What Does That Mean For Digital Marketers?
There is a growing sentiment that traditional social media platforms may be in decline. This raises a fundamental question: Is social...
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Joseph Lane
- Aug 9, 2023
- 4 min
Rebranding: A Fresh Start or A Red Flag? Elon Musk and Twitter, now X
In the realm of rebranding, few recent examples have generated as much intrigue and speculation as the transformation of Twitter to X...
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Joseph Lane
- Jul 25, 2023
- 2 min
How To Sail Smoothly Through Digital Marketing Challenges in Nova Scotia
Nova Scotia's picturesque landscapes provide the perfect backdrop for small businesses to shine with local charm. In this digital age,...
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Joseph Lane
- Jul 19, 2023
- 3 min
Navigating the Digital Marketing Maze: My Struggle with Self-Promotion
Embarking on the journey of self-promotion as a digital marketer feels like navigating an intricate maze. In this blog post, I want to...
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Joseph Lane
- Jul 13, 2023
- 3 min
Unleashing the Power of AI in Digital Marketing: From Bits to LOLs
Welcome to a whimsical journey through the white paper wonderland where we explore how artificial intelligence (AI) is reshaping the...
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Joseph Lane
- Jul 4, 2023
- 2 min
Finding Your Social Media Sweet Spot: The Ideal Number Of Social Platforms For Digital Marketers
In today's fast-paced digital landscape, the abundance of social media platforms can be both a blessing and a curse for marketers. With...
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Joseph Lane
- Jun 14, 2023
- 2 min
LGBTQ+ Inclusive Marketing: Driving Success Through Authenticity
June is the beginning of Pride Season in Canada. Businesses large and small have recognized the value of inclusivity in their marketing...
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Joseph Lane
- Jun 1, 2023
- 4 min
Overcoming Imposter Syndrome: Empowering Your Networking Journey
My partner Katrin and I had an exciting day on Tuesday (clipping a deer was just the beginning). Katrin is Icelandic, and she is involved...
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Joseph Lane
- May 18, 2023
- 2 min
5 Effective Strategies for Boosting Social Media Engagement
In the fast-paced world of social media, capturing and maintaining audience engagement is crucial for the success of your brand. With so...
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Joseph Lane
- May 10, 2023
- 2 min
How can small businesses best handle social media crises?
Social media crises happen and can be overwhelming, especially for small businesses with limited resources. However, with a clear plan in...
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Joseph Lane
- Apr 27, 2023
- 2 min
The Ethics of AI, Art, and Copyright
My deep dive into AI continues. I am interested in the ethics of AI, art, and copyright. Now, I could have/should have(?) gone the...
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Joseph Lane
- Apr 19, 2023
- 3 min
Has Elon Musk destroyed Twitter as a viable digital marketing tool?
Written by Joseph Lane, with help from ChatGPT and DALL-E First off, I love Twitter. I have had a personal Twitter account since 2008. I...
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Joseph Lane
- Sep 30, 2022
- 2 min
Truth and Reconciliation Day
Today is a day for quiet reflection. One where I find myself wondering if I as a small business person should post content on social...
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Joseph Lane
- Sep 9, 2022
- 2 min
OK, Now What?
Last week I graduated from Eastern College with a diploma in Digital Marketing! Woot! Right on! I did it! A year and a half with my nose...
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Joseph Lane
- Jun 2, 2022
- 3 min
Welcome: A love story (repost)
Well hi there. Thanks so much for stopping by. I am truly excited that your eyes are (re)reading the very first post on the Digital Lane...
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Joseph Lane
- May 19, 2022
- 1 min
Ch-ch-ch-changes!
My partner and I, who both work from home, have found a new home and have been slowly, sometimes painfully moving from our current...
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Joseph Lane
- Jan 20, 2022
- 2 min
Building Social Connections Without Appearing Spammy (a thank you letter)
Yesterday, after writing a post asking my friends, on my personal Facebook profile, what they thought about the idea, I sent all of them...
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Joseph Lane
- Jan 4, 2022
- 2 min
Don't ask why, know how.
Welcome to the Digital Lane Blog! I am so very happy you dropped by. My intention with this blog, and frankly with Digital Lane, is to...
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