Social Media Is On The Decline: What Does That Mean For Digital Marketers?
There is a growing sentiment that traditional social media platforms may be in decline. This raises a fundamental question: Is social...
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Joseph Lane
Aug 9, 20234 min read
Rebranding: A Fresh Start or A Red Flag? Elon Musk and Twitter, now X
In the realm of rebranding, few recent examples have generated as much intrigue and speculation as the transformation of Twitter to X...
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Joseph Lane
Jul 25, 20232 min read
How To Sail Smoothly Through Digital Marketing Challenges in Nova Scotia
Nova Scotia's picturesque landscapes provide the perfect backdrop for small businesses to shine with local charm. In this digital age,...
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Joseph Lane
Jul 19, 20233 min read
Navigating the Digital Marketing Maze: My Struggle with Self-Promotion
Embarking on the journey of self-promotion as a digital marketer feels like navigating an intricate maze. In this blog post, I want to...
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Joseph Lane
Jul 13, 20233 min read
Unleashing the Power of AI in Digital Marketing: From Bits to LOLs
Welcome to a whimsical journey through the white paper wonderland where we explore how artificial intelligence (AI) is reshaping the...
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Joseph Lane
Jul 4, 20232 min read
Finding Your Social Media Sweet Spot: The Ideal Number Of Social Platforms For Digital Marketers
In today's fast-paced digital landscape, the abundance of social media platforms can be both a blessing and a curse for marketers. With...
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Joseph Lane
Jun 14, 20232 min read
LGBTQ+ Inclusive Marketing: Driving Success Through Authenticity
June is the beginning of Pride Season in Canada. Businesses large and small have recognized the value of inclusivity in their marketing...
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Joseph Lane
Jun 1, 20234 min read
Overcoming Imposter Syndrome: Empowering Your Networking Journey
My partner Katrin and I had an exciting day on Tuesday (clipping a deer was just the beginning). Katrin is Icelandic, and she is involved...
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Joseph Lane
May 18, 20232 min read
5 Effective Strategies for Boosting Social Media Engagement
In the fast-paced world of social media, capturing and maintaining audience engagement is crucial for the success of your brand. With so...
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Joseph Lane
May 10, 20232 min read
How can small businesses best handle social media crises?
Social media crises happen and can be overwhelming, especially for small businesses with limited resources. However, with a clear plan in...
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Joseph Lane
Apr 27, 20232 min read
The Ethics of AI, Art, and Copyright
My deep dive into AI continues. I am interested in the ethics of AI, art, and copyright. Now, I could have/should have(?) gone the...
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Joseph Lane
Apr 19, 20233 min read
Has Elon Musk destroyed Twitter as a viable digital marketing tool?
Written by Joseph Lane, with help from ChatGPT and DALL-E First off, I love Twitter. I have had a personal Twitter account since 2008. I...
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Joseph Lane
Sep 30, 20222 min read
Truth and Reconciliation Day
Today is a day for quiet reflection. One where I find myself wondering if I as a small business person should post content on social...
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Joseph Lane
Sep 9, 20222 min read
OK, Now What?
Last week I graduated from Eastern College with a diploma in Digital Marketing! Woot! Right on! I did it! A year and a half with my nose...
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Joseph Lane
Jun 2, 20223 min read
Welcome: A love story (repost)
Well hi there. Thanks so much for stopping by. I am truly excited that your eyes are (re)reading the very first post on the Digital Lane...
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Joseph Lane
May 19, 20221 min read
Ch-ch-ch-changes!
My partner and I, who both work from home, have found a new home and have been slowly, sometimes painfully moving from our current...
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Joseph Lane
Jan 20, 20222 min read
Building Social Connections Without Appearing Spammy (a thank you letter)
Yesterday, after writing a post asking my friends, on my personal Facebook profile, what they thought about the idea, I sent all of them...
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Joseph Lane
Jan 4, 20222 min read
Don't ask why, know how.
Welcome to the Digital Lane Blog! I am so very happy you dropped by. My intention with this blog, and frankly with Digital Lane, is to...
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