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Truth and Reconciliation Day

Today is a day for quiet reflection. One where I find myself wondering if I as a small business person should post content on social media, for fear that doing so is using the immense gravity of Truth and Reconciliation Day as a marketing tool. The mass disappearance and death of children should never be used as such. I find myself then, at a loss for words. I am in a moral dilemma. On the one hand, I believe that as a Canadian and a business owner that it is important to acknowledge how important this day is. How important it is to be mindful of the shameful history that finally lead to action and recognition from Canadian leaders and lawmakers.

I am struggling with this, and maybe that is the point. Truth and Reconciliation Day shouldn't be easy. It should stop everyone in their tracks, sadden them, make them reflect on the actions of our nation's past, and do everything in our power as Canadians, to ensure that the memory of those that were so tragically lost will be remembered and that such actions will never happen again. We owe that, at the very least to every child lost. Be an ally. Remember them.

As I was gathering my thoughts and researching what to write, I came across two posts that help me put letters in front of the blinking cursor. The first post I came across was published on MobileSyrup's blog and it offered businesses digital resources which help their employees navigate Truth and Reconciliation Day. The second was a post from FleishmanHillard which delves into how organizations can acknowledge Truth and Reconciliation Day.

So hold your kids tight today. Listen to them, and answer their questions, as best you can, if they have them. Be thoughtful, there are no easy answers.

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